Emily Habegger


is a visual storyteller. She specializes in illustration and layout, harnessing the power of design to communicate ideas and evoke emotion.

Milwaukee born and raised, she pairs bold thinking with trademark Midwestern friendliness. 

And yes, she loves dark beer and squeaky cheesecurds.

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✧* Junk Drawer *



Milwaukee Soccer


I’m constantly inspired by design in the world of sports - from fan fashion to game day photography, I love absorbing it all.* (*Specifically soccer (football**)) (**Up The Reds).

Throughout the naming contest for Milwaukee’s newest pro soccer team, I couldn’t help but feel inspired by the names submitted by our community. So I took to X with my first design, Lake Effect, and showed my mere 55 followers what our team could look like. My design took traction quickly, and may or may not have inspired Milwaukee Pro Soccer to start the #MKEProSoccerKit contest. I was awarded 🏆 second place for the Lake Effect kit.
X metrics from June 2023
Lake Effect → 47K reach, 577 favorites
Cream City → 49K reach, 303 favorites
Milwaukee Brigade → 10K reach, 119 favorites  



Lake Effect 

→ MKE spelled out in nautical flags
→ The unofficial bird of Milwaukee, a seagull
→ Calatrava Art Museum wings 



Milwaukee Brigade

→ Civil War-era black Hardee hat
→ 11 pinstripes to symbolize 11 players




Cream City


→ Milwaukee city hall building
→ Mitchell building griffins